The Greater Latrobe Chamber has a new name … and a new look! As of May we will represent our membership as the “Greater Latrobe – Laurel Valley Community Chamber of Commerce.” I’ve had countless positive comments about our colorful new logo… representative of all the diverse communities in the wonderful area and the importance of working together to create something great.
One of my favorite quotes was actually attributed to our area’s own Arnold Palmer. He said, “the road to success is always under construction.” That is so true. It is a reminder that building something great – something truly special – is work along a road filled with unexpected twists and turns. We see it in sports, in business and in our personal lives. How we adjust, adapt and respond to those “detours-along the-way” determines our successes, small and large.
Since my move “home” from running a chamber in Delaware back in January, the job has had its share of twists and turns. Some welcomed, some surprising, a few were unexpected… each one, though, an opportunity. One of my biggest surprises from my many meetings and conversations was the perception so many shared that our great communities often lacked working together and feeling “connected” in business. From a Chamber standpoint, as I look forward and look around our service area, I see so much to celebrate and many more prospects for success.
Our new brand represents a commitment and a new focus on connecting business, community and education in the Chamber’s expanding service area. The Chamber will continue to pursue our goal of linking our great towns and neighborhoods to drive commerce and improve small business, speak with one influential voice and continue our unique tradition of supporting our local schools with impacting programs that provide direction and true career pathways for our kids. The Chamber’s Educational Foundation and fast-growing Industrial Consortium looks forward to exciting work with the Greater Latrobe, Derry Area and Ligonier Valley School Districts and the Eastern Westmoreland Career and Technical Center.
Someone asked me why it was important to add the word “Community” into our new name. Across the country chambers are merging, con- solidating, downsizing and re-creating themselves. Often when the dust settles, the end-result is the local, or the “community” focus of the chamber is lost. That will not be the case here.
The Greater Latrobe – Laurel Valley Chamber’s mission will continue to be to advocate for business and industry, promote a vibrant local economy, encourage growth and interest in our towns and sustain positive coopera- tion and communication within our business communities. It is much more than a new name and a colorful logo. This is a new focus on membership value and LOCAL economic growth.
Our NEW website will go “live” by June and our new domain is LatrobeLaurelValley.org. Our Facebook page can be found at Facebook.com/ LatrobeLaurelValley, and the newly re-launched Twitter page is Twitter.com/LatrobeLaurelValley. We will “post” and we will “tweet” all that is special about our members and our great communities! Our new membership software platform will allow members to post to their own webpage on the Chamber site and provide a launching pad for “The Neighborhood Card.”
The “Neighborhood Card” program will allow all member businesses to offer discounts, promotions and savings to other chamber members and their employees. Discounts and offers will be listed on the Chamber’s new website, in a monthly newsletter and digitally via a future “Neighbor- hood Card App” developed by new member ALTRIS, Inc. I am excited about this program, as it will increase and create new business for many of our members and allow our service and industry membership to provide their employees with a money-savings “perk.” The actual “Neighborhood Card” will resemble a credit card featuring the new Chamber branding and be sent to current members and their employees starting in June.
A partner in business. A voice in government. A leader in economic growth…with a local focus. A community focus. Welcome to the Greater Latrobe-Laurel Valley Community Chamber of Commerce!